Responsive Web Design


Responsive web design (RWD) becomes more necessary as most users have multiple devices. As the web is used across multiple channels, web design must adjust to accommodate them all. As much as you want to ignore these growing pains, RWD is necessary. Here are some real talk points to remove some of the shock factor from your transition.

  1. Wage, labor, and skill levels of the masterminds behind RWD must exceed those of traditional design occupations. RWD takes time and a very specific skill set. Keep your eyes on the horizon! Payoff will come.
  2. The line of distinction between full and mobile sites leaves the consumer feeling they were left with a poor man’s web design. Therefore, mobile device traffic will climb, giving reassurance of your initial investment in RWD.
  3. The transition period will be rough. You may even see a downward trend in metrics as kinks such as redirection errors and web crawler indexes are worked out. As this necessary evil unfolds, it will pay off in the long run.
  4. There are risks associated with RWD implementation post launch. These include inadequate infrastructures, missing the strategic mark with a mobile version versus an app, or even a negative initial reaction to change.

The good news is through the transition there is one thing to expect: the unexpected. Be the type of organization to take the hits along the way as you work through the changing times. A forward thinking company who embraces the RWD philosophy will set themselves apart over time.