Responsive Web Design

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Responsive web design (RWD) becomes more necessary as most users have multiple devices. As the web is used across multiple channels, web design must adjust to accommodate them all. As much as you want to ignore these growing pains, RWD is necessary. Here are some real talk points to remove some of the shock factor […]

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Our World of Virtualization

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IT management costs can definitely be a budget killer. Average maintenance per PC estimates around 300 US dollars per year. Multiply that times each office PC, and this can be a serious problem. Then factor in the constant need for IT to address each pesky application failure and incompatibility. For these reasons, virtualization is something […]

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Video Marketing: 3 critical steps

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Facts tell, but stories sell. A well composed video will yield much more effectiveness than many other marketing media techniques. However, the key truly lies not only in the video production, but also how a company uses a video in their marketing campaign. Develop quality content. Videos are now much more cost efficient to create […]

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12 Steps to Sales Success this Holiday Season

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With the Holidays upon us, now is the time to put your sales tactics in action. Here are 12 steps to ensure the best season yet! Define your plan. Define your goals and know your budget. This will give you a foundation when tackling a sales campaign. Think about how to effectively use marketing automation. […]

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Business to Consumer (B2C) Reversal

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There’s no way to avoid it, customers on social media are your friends and foes, whether you like it or not. With the rise of social media, has also come the freedom of consumers to control marketing. As this progression to customer-to-business marketing occurs, use the consumer voice to your advantage. Businesses commonly consider B2C […]

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6 Reasons you should Outsource your Call Center

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As you may know, managing a call center has its own challenges. One must consider the multifaceted approaches to run it most efficiently both in time and cost management. The best way to do this is by outsourcing. Here are six reasons to outsource your call center. Only pay for productive time on task. Each […]

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Content Creation in 5 Questions

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Marketing automation has exploded with the rise of technology. Organizations must consider and plan meaningful and updated content relevant to their audience. This process can be achieved by asking the five W’s. Who? What? When? Where? Why? As simple as that sounds, businesses should determine content needs, plan meaningful content, maximize content impact, and ensure […]

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